Content and programming
Editorial thinking, programme architecture and ideas that strengthen the relationship between a station and its listeners.
Hungary’s annual meeting place for radio professionals
RW26
Radio Workshop
A professional forum for the people who create programmes, run stations, develop technology, build commercial partnerships and shape the future of radio.
Date30 September 2026
VenueFour Points by Sheraton, Kecskemét
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Radio Workshop 2026 · Event report
Record attendance for a day devoted to radio’s next chapter
The fourth Radio Workshop welcomed more than 140 industry professionals to Kecskemét — the strongest attendance in the event’s history.
The programme brought radio’s most pressing questions onto one stage: artificial intelligence, digital radio, the connected car, content strategy, the music business, audience relationships and the advertiser perspective.
140+attendees
4thRadio Workshop
Read the full report on HEROE
Radio Workshop
The professional forum for Hungarian radio.
A one-day industry gathering for everyone who makes programmes, manages or sells radio, develops technology or helps shape the future of broadcasting in Hungary.
Presentations, candid professional exchange, proven practice and valuable face-to-face conversations — all in one place.
Technology and distribution
Broadcast systems, AI, digital platforms and the connected-car environment reshaping how radio is produced, discovered and heard.
Radio as a business
Audience value, advertiser expectations and the role of radio in an increasingly complex media mix.
Selected highlights from 2026
Programme
09:30–09:50
Opening presentation
Mihály Fogarasi · NMHH
Radio among the platforms — findings from a survey of 1,000 Hungarian music listeners
The full day at a glance
Complete programme
Sessions, breaks and every key time in one clear overview.
International broadcast consultant, trainer and author
Valerie Geller
Valerie Geller has helped broadcasters and audio creators in 42 countries make content that matters to their audiences.
Her work is built on a deceptively simple editorial discipline: tell the truth, make it matter and never be boring. At Radio Workshop she explored how strong storytelling, rigorous airchecking and genuine human connection help radio earn attention.
“Tell the truth. Make it matter. Never be boring.”
12:35–13:05Creating Powerful RadioPresentation
17:05–17:35Ask Valerie GellerAudience Q&A hosted by Kiss Orsi ‘Kisó’
Featured guest · Artist, songwriter and creative producer
Péter Geszti
For almost four decades, Péter Geszti has repeatedly found new ways to connect songs, ideas and brands with Hungarian audiences.
His latest chapter, POPTIMISTA, provided the starting point for a conversation about reinvention, creative courage and the challenge of taking a loyal audience somewhere new without losing what made the relationship valuable in the first place.
ConversationBecome a POPTIMISTInterviewed by Tamara Orbán-Mikus
Time 16:35–17:05
Media, audio and digital innovation leader
Clive Dickens
A career spanning Danubius Radio, Absolute Radio and Shazam has given Clive Dickens a rare view of how technology changes listening — and how distinctive content creates value.
As a co-founder of Absolute Radio, he helped reshape the brand and build its digital station portfolio. He later advised and invested in Shazam and now works with media businesses and investors through The Meliora Company.
PresentationDisruption as an enablerHow AI can transform our stories, audience relationships and value creation
Time10:10–10:40Live online session · Zoom
Radio presenter and promotions specialist
Niall Power
As Head of Station Sound at Beat and the long-standing presenter of Beat Breakfast, Niall Power has spent more than two decades turning promotions into stories listeners want to join.
His award-winning, multi-platform campaigns demonstrate how a contest can become a genuine station event — one that brings together audience participation, strong storytelling and a memorable on-air payoff.
PresentationTop PromotionsAudience participation · storytelling · memorable campaigns
Time12:00–12:35Live online session · Zoom
Radio consultant and founder of BMC
Tomislav Jakobović
With thirty years in radio, Tomislav Jakobović approaches AI as a practical newsroom assistant — one that accelerates routine work while leaving editorial judgement firmly in human hands.
His system learns a station’s tone, format, target audience and editorial character, then supports topic discovery, programme planning and the preparation of broadcast-ready copy. The objective is not to replace programme teams, but to give them more time for creative work and stronger listener relationships.
PresentationAI-powered content automationStation voice · editorial control · more time for creativity
Time 10:40–11:00
Technology showcase
Meet the platforms shaping radio’s next chapter
Three technology partners connecting broadcast radio with smarter workflows, digital devices and the connected car.
DTS AutoStageA connected-car radio platform bringing broadcast, metadata, visual content and listening insights together.Discover DTS AutoStage ↗
RCS Sound SoftwareMusic scheduling, radio automation and playout tools supporting broadcasters’ daily operations.Discover RCS ↗
RadioplayerA broadcaster-backed platform helping radio remain easy to find across cars and connected devices.Discover Radioplayer ↗
Meet us in Kecskemét
Four Points
by Sheraton
Hotel & Conference Center
Izsáki út 6. · 6000 Kecskemét, Hungary
The Radio Workshop story
Three editions, one shared purpose: the future of radio.
RW25 · KECSKEMÉT
100 years of Hungarian radio
A centenary-year conversation connecting radio’s heritage with its next chapter: AI, digital transition, the connected car and the enduring power of the human voice.
RW24 · BUDAPEST
An annual meeting place for the industry
More than one hundred radio professionals, international speakers and a shared look at the next chapter of broadcasting.
RW23 · BUDAPEST
Where the conversation began
Radio professionals from Hungary and the wider region met to exchange ideas, experience and a belief in radio’s continuing relevance.
Behind the event
Created for the industry, with the industry.
Radio Workshop was founded by Tamara Orbán-Mikus to give Hungary’s radio community a dedicated place to meet, learn and think together.
She leads the event’s editorial concept, programme and production, working with HEROE, RAME and NMHH to bring international experience and practical industry knowledge into the same room.
Connect with Tamara Orbán-Mikus ↗For prospective partners
Bring your expertise
into the conversation.
Explore tailored ways to connect your brand, technology or professional initiative with Hungary’s radio community.
Explore partnership opportunities ↗